Franklin-Paine Group is your home for campaign-quality communications and marketing solutions. Additionally, we support business transformation strategies designed to improve market position and optimize profit margins.

Marketing

Whether your brand needs a refreshing new feel or a new direction in communications, our team can bring to bear the skills and talents to establish a new and effective, profitable market position.

Development

Our team of communication strategists, graphic designers and market analysts leverage modern branding, therefore, maximizing business visibility and increase stakeholder awareness.

Communications

We begin with a communication audit that assesses your as-is identity and vision, then maps out actionable and measurable courses for brand maturity, transformation, engagement and success.

Digital Design

FPG leverages the digital world, therefore, allowing us to optimize and synchronize your existing platforms, create new ones, and help deliver your brand to your customers, the way they receive information.

“The difference between the almost right word and the right word is really a large matter. ‘Tis the difference between the lighting bug and lightning.”

~Mark Twain~

“The single biggest problem in communication is the illusion that it has taken place.”

~ George Bernard Shaw ~

Methodology

Our signature strategy, known as STED, is used to improve market position for companies seeking breakthrough market initiatives. As a result, our home-grown model of Simplify, Transform, Engage and Deliver brings to leaders unique and actionable transformation strategies while raising positive public perceptions.

Simplify

When given an abundance of options, customers usually leave empty-handed. Simplify your product. Simplify your message. Simplify your life.

Given an abundance of options, customers almost always leave empty-handed. Simplify your product. Simplify your message. Simplify your life.

Transform

Transforming your business image to capture the attention of stakeholders in today’s complex environment requires deliberate planning, research and willingness to embrace change.

Transforming your business image to capture the attention of stakeholders requires deliberate planning, research and willingness to embrace change.

Engage

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Competing in today’s marketplace starts with realizing that it’s a contact sport. Because we leverage the power of social media, this allows our clients to enter into the world of the stakeholder. In doing this, you begin to foster relationships, increase trust, and furthermore, influence behaviors.

Deliver

DELIVER

When all the talk is done, have you delivered your brand promise? Combining practical experience, cutting-edge media management and results-driven attitude makes us the preferred choice in image building.

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